Morton Theatre Corporation Sponsorship Program


In May 2013, the Morton Theatre Corporation (MTC), a non-profit 501(c)(3) organization, launched a new sponsorship program to support other Athens area non-profits for the rental of the historic Morton Theatre. Ultimately, the sponsorship program is designed to be a positive partnership on all levels: to promote the Morton Theatre as a community resource and to support an opportunity for important and diverse programming that will educate and enrich current and future Athens-Clarke County populations and communities.


Sponsorship Guidelines

The Morton Theatre Corporation will consider Sponsorships to eligible nonprofit organizations with priority consideration given to organizations serving in or near Athens-Clarke County communities.

To apply for the MTC Sponsorship, applicants must download and complete the MTC Sponsorship Application. Telephone inquiries are not accepted.

Return application, an IRS statement that validates your organization's 501(c)(3) tax status, an itemized budget for this proposed project/event, and a list of other corporate and foundation contributors (if donor does not require anonymity) as email attachments to:

or mail to:
Morton Theatre Corporation
Attn: Sponsorship Application Consideration Committee
P.O. Box 1724
Athens, GA 30603

Review Criteria

A locally composed peer panel will meet to review applications and make decisions based upon:
  • How well a project aligns with MTC’s mission
  • The artistic strength of the proposed project
  • The viability of the project, based on the applicant’s professional capabilities
  • Special consideration will be given to new applications and/or applications not previously awarded

Eligibility Criteria

  • Have a current 501(c)(3) nonprofit federal tax status
  • Have at least two years of proven professional experience
  • No current employees or board members of MTC, Athens-Clarke County Unified Government, or immediate family members shall benefit financially from this sponsorship

Sponsorship Benefits:

  • Rental rate calculated at forty percent (40%) of the approved rates
  • Marketing assistance
  • Tickets sold through MTC Box Office (required)

Sponsorship Awardee Requirements:

  • MTC Logo placement on all advertisements
  • MTC reserves the right to approve all forms of publicity connected to this event.  Each publication, press re-lease or other media promoting this event must include an acknowledgment of The Morton Theatre Corporation’s support and disclaimer such as “This event is sponsored in part by the Morton Theatre Corporation (MTC).”
  • MTC receives 25% of any box office proceeds
  • Direct solicitation and/or monetary collection, at the event, strictly prohibited
  • MTC is also not liable for any debts incurred by your group for this event
  • Award recipients are required to comply with the Morton Theatre’s rental procedures and timelines as out-lined at

Review and Reward Cycle

Cycle I
Cycle II
Applications Accepted
May 1 - 31
November 1-30
Panel Review
Earliest Sponsorship Award
All applications due by 11:59 p.m. Eastern Time.

Please allow four to six weeks for review of applications.  Due to overwhelming volume of requests, we are unable to fund many worthy applications.  Please ensure that your request is aligned with the MTC mission for maximum success.

Late Applications

Permission is not granted in advance for submission of a late application.  Late applications are accepted only in extenuating circumstances.  If an application is submitted late, a cover letter explaining the reasons for the delay must be included with the signed, completed application.  Late applications are evaluated on an individual basis considering the reasons provided.

The Morton Theatre Corporation (MTC) is a non-profit 501(c)(3) organization whose mission states "While preserving and honoring its rich African-American history, the Morton Theatre is a community-based performing arts venue committed to providing and cultivating diverse programming that will enrich, educate, and inspire current and future generations."